About Us

China’s rapid economic development has led to an explosion of opportunities for individuals as leaders. As these leaders develop and rise within the ranks of their organizations, they need new tools to succeed. Whether a leader is transitioning into a new role or wants to more deeply impact key stakeholders in an existing role, the need to clearly communicate and understand the needs of audiences has never been greater in China.

The Burson-Marsteller Leadership Institute is an unprecedented partnership of five leading marketing and communications firms and experts united to build leadership capacity and skills among communications practitioners in today’s challenging communications landscape, and ultimately raise the value and awareness of marketing and communications among business leaders in the region.