Courses

BMLI offers the most complete executive development and training program available in the marketing communications field in China.

Faculty members offer a wide range of multi-disciplinary trainings in seven core specialty areas:

  1. Branding, creativity and perception
  2. Building bridges
  3. Digital and social media
  4. Engaging the government
  5. Executive offerings
  6. Public relations skills, principles and practices
  7. Research