Branding, Creativity and Perception

Companies that build strong brands drive preference and deliver significant benefits for stakeholders, greatly impacting their bottom line. A unique approach to marketing and branding can elevate companies above the competition. BMLI’s world-renowned brand specialists teach participants the practical principles of brand building and management, specifically in China, through case studies and fundamentals. Other courses teach participants how to nurture creativity, develop groundbreaking insights and judge creative thinking to ensure high impact.

Courses in this specialty area include