“Brand” has become a significant buzzword over the last 20 years, but like many buzzwords, the underlying meaning of the word has come to mean different things to different people.
Properly understood and implemented, the concept of a brand can provide a strong strategic framework for management to focus delivery of product, services and internal morale. Companies that build strong brands drive strong preference for their goods, command greater premiums and deliver significant returns to stakeholders in good markets and bad.
To provide grounding in the key principles of branding, BMLI offers a half day workshop designed to teach the basic truths of branding through case studies and fundamental concepts. Each workshop will be taught by Brand Strategists from Landor Associates, tailored to the category of attendees and include an introduction to core definitions, analytic tools and brand management principles.
The workshop will also outline how research, proper articulation of creative briefs and internal training provide establishment and reinforcement of brand equities.
- Half day (4 hours): typically 9:00 a.m. – 1:00 p.m. or 12:00 p.m. – 4:00 p.m.
For more information, please contact a BMLI representative here.