Good marketing needs good insights. “Insight” is one of the central concepts to marketing, and provides a strong strategic framework for marketing communications and product and service development. Strong insights help marketers stay relevant and differentiated, building powerful brands that gain consumer preference.

This workshop illustrates what an insight is and how to get to good insights through case studies and practical exercises.


  • Quarter day (2.5 hours)
  • Participants

  • Up to 20
  • Faculty

  • Kaiyu Li
  • For more information, please contact a BMLI representative here.