Digital and Social Media

The Internet has turned media as we once knew it on its head, placing power in the hands of the consumer. Today, creating and being a part of meaningful conversations is how brands influence. At the same time, new media has the power to dismantle a brand’s carefully built reputation. BMLI trainers help participants understand the dynamics of digital and social media, and teach the tools available to help protect organizations in a time of crisis.

Courses in this specialty area include