A recent Burson-Marsteller market research study suggests that as much as 79% of global business leaders expect their next communications crisis to happen within the next 12 months. Half of business leaders expect their next crisis to be powered by digital and social media channels. Yet, only half of business leaders have a crisis plan, and even less, a digital and social media crisis plan.
As influence continues to shift to the consumer and web-based social interactions, many organizations are finding that their corporate and brand reputations, painstakingly built over the years, are vulnerable to crisis events and can be dismantled in an instant by consumer comments.
BMLI’s Digital Crisis Simulation workshop consists of case studies and practical online crisis simulation exercises to provide trainees with a working understanding of how crisis is being transformed by the Internet, social media and the 24-hour real-time news cycle. Trainees will learn:
- How social media is driving changes in the practice of crisis communications, and has introduced a new set of emerging issues that are impacting corporate and brand reputation today in Asia
- Key measures, processes and tools to identify and prepare for potential issues and crises
- Strategies for responding to issues and crises using digital channels
- Tactics and techniques for containing and responding to issues that appear on the Internet
- Full day (8 hours): typically 9:00 a.m. – 5:00 p.m.
For more information, please contact a BMLI representative here.