Social Media for Communications Workshop




Social media is one of the most promising areas within communications in China today, as well as one of the least understood by many PR and communications professionals.

The social media communications landscape in China is diverse, sophisticated and richly complex. Weibo represents a great opportunity for brand and corporate communications, but how exactly does a company manage presences and create the right content, and what are the other opportunities and channels available to companies and executives?

Understanding what social media represents to a company or organization is the first step to planning a strategic approach geared towards real communications results.

With an Internet population of 600 million and as many connected through social networks, companies must find a way to distribute content and engage in a world where brands are connected to media and consumers through social media.

BMLI’s Social Media for Communications Workshop outlines the most important features of social media, and how to plan a social media marketing campaign and measure its results.

Trainees will learn:

  • How social media is driving changes in the practice of communications and has introduced a new set of emerging issues that are impacting corporate and brand reputation today in China
  • Tips to planning a digital communications strategy
  • Strategies for creating and managing social media channels and communities
  • A framework for measuring social media communications and setting benchmarks for success


  • Full day (8 hours): typically 9:00 a.m. – 5:00 p.m.


  • 1-2


For more information, please contact a BMLI representative here.