Senior Spokesperson Interview Skills




Some executives assume senior roles as though they were born communicators, but others require more practice to internalize and master the necessary skills. Still others find themselves in positions of great complexity that test even the most confident and skilled communicator.

Offering one-on-one coaching through a full day of role-playing scenarios, this program mirrors the situations and questions the executive is likely to encounter. Providing intensive preparation for a high-profile media or analyst event, this program is strongly recommended for the newly-promoted Managing Director or CEO.

Trainees will receive detailed coaching through up to seven media situations:

  • Television ambush interview
  • Interview with a Chinese journalist
  • Interview with a wire-service journalist
  • Discussion with a group of bloggers
  • Casual conversation with a journalist
  • Press conference or group interview
  • Background discussion with an industry analyst
  • Time

  • Full day (8 hours): typically 9:00 a.m. – 5:00 p.m.
  • Participants

  • 1-3
  • Faculty

  • Helen He
  • Linda Lee
  • Sophia Zhao
  • For more information, please contact a BMLI representative here.